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Fiona Brownbill

Creator Of Quality Designs And Thinker Of Fresh Ideas.

Thank you so much for stopping by!

I am Fiona and Alice in Fabricland is my childhood dream of owning and operating my own store.

Alice in fabricland is named after my beautiful late mother, Alice. My love for craft and colour came from her. As a girl, we read Golden Books such as “The Colour Kittens” and “I Can Fly”; the colours and illustrations seemed to dance on the pages, and from that my love for colour began. Later, she painstakingly guided me from one knitted Barbie Doll scarf to the next. Though it took me a while, I eventually grasped the concept. While I love knitting, sewing is my true passion.

As well as sewing, I also love paper crafts and cooking; anything that incorporates creativity and colour are what I do best.

Our family-based business started online and has grown into a bricks and mortar store, located in the gorgeous town of Kyneton in the Macedon Ranges, just an hour from Melbourne.

Fabricland is so excited now to be able to offer dedicated classes for patchwork, garment making and more in our gorgeous workshop area.

Here at Alice, we are determined to provide every customer with the best possible shopping experience. We stock a careful selection of inspirational products: Fabric favourites – Liberty, Robert Kaufman Essex yarn dyed and homespun linens, Kona solids, Andover, Tilda, just to name a few. Patterns from Australian designers: Emma Jean Jansen, May Blossom, Ric Rac, Tied with a Ribbon, Clair Turpin, Sandra Boyle, Emma Mary, Lynne Wilson and Sew to Grow. Tools and accessories from Matilda’s Own, Creative Grid, Jaybird and Clover, along with Aurifil thread.

Enjoy free shipping for orders over $100 in Australia or our flat $10 shipping fee for orders under $100. Orders are packed and dispatched within 1-2 business days. Contact us for quotes on Australian Express post or International shipping. For any other questions or feedback, email us at

We are so grateful you took the time to visit.

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