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About Us

Thank you so much for stopping by!

I am Fiona and Alice in Fabricland is my childhood dream of owning and operating my own store.

Alice in fabricland is named after my beautiful late mother, Alice. My love for craft and colour came from her. As a girl, we read Golden Books such as “The Colour Kittens” and “I Can Fly”; the colours and illustrations seemed to dance on the pages, and from that my love of colour began. Later, she painstakingly guided me from one knitted Barbie Doll scarf to the next. Though it took me a while, I eventually grasped the concept. While I love knitting, sewing is my true passion.

As well as sewing, I also love paper crafts and cooking; anything that incorporates creativity and colour are what I do best.

Our family-based online business is located in the gorgeous town of Woodend in the Macedon Ranges, just an hour from Melbourne.

Here at Fabricland, we are determined to provide every customer with the best possible shopping experience. We stock a careful selection of inspirational products: Fabric favourites: Liberty, Robert Kaufman Essex yarn dyed linens, Devonstone solids, Andover, Tilda, just to name a few. We also carry loads of squishy yarns, tons of haberdashery and tools to make your crafting easier, delightful embroidery supplies and awesome gift ideas.

Enjoy free shipping for orders over $150 in Australia or our flat $12 shipping fee for orders under $100. Orders are packed and shipped within 1-2 business days. Contact us for quotes on Australian Express post or International shipping. For any other questions or feedback, email us at

We are so grateful you took the time to visit.

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